Your legal name, machine-readable
R7.2Does the seller name its legal entity, machine-readably?
- Why it matters
- An agreement needs to say who the seller is.
- What Lens looks for
- We looked for your legal name in the structured data on your home page, your legal-notice page and your agent documents.
- Where it sits
- Seller · Check 1 of 3
- Needed for
- Agreeable
- Builds on
- Nothing
- Needed by
- A registered company behind the site R7.3
- Usually fixed by
- Platform admin · Hours
What to do
Publish schema.org/Organization with your legalName and your register identifiers, on your home page or your legal-notice page.
Seller
Who is selling?
The definition
- Definition
- A published organization is a schema.org/Organization, or any of its subtypes (Store, ClothingStore, ProfessionalService and the other LocalBusiness and Store types among them), in the structured data of any page the probe fetched on the seller's registrable domain, the legal-notice page among them, or the same properties on an object in the UCP profile or the DID document. The legal-notice page is the page the home page links to by a legal-notice phrase in the page's language (Impressum, Legal notice, Mentions légales and the others in lists.locales) or a listed legal-notice path; the registers step fetches it. A register identifier is a leiCode, vatID, taxID, duns, iso6523Code or globalLocationNumber, or an identifier written as a PropertyValue whose propertyID names its scheme (a company number, a CIK, an ABN).
- Passes when
- At least one published organisation names a legal entity: a legalName, or a name with a register identifier.
- Decided by
- A rule
- Evidence
- The page or agent document naming the organisation
- Steps
- home, wellknown, product, terms, registers
- Made as
- anon
- Standards
- schema.org Organization